Building delightful experiences and driving product growth through purposeful design.

Multidisciplinary product designer specializing in user experience and product growth. Currently exploring new opportunities to make meaningful impact.

I’m passionate about product-led design-driven growth and challenges that demand creativity and innovation. My work spans across design, growth and product development, where I deeply enjoy engaging with users to understand their needs, improve product experiences and foster meaningful connections.

Some stuff I've worked on

I lead cross-functional teams and projects in the delivery of exceptional user experiences and product performance growth through design.

Beyond the Forms - Redesigning Taptap Send's User Onboarding Journey

Driving Inclusive Growth through Fintech App Localization

Product Design, User Research, Usability Testing

VIEW CASE STUDY

Writing

I am thrilled about the possibilities that user and design-driven growth present for innovation, business transformation, and positive change.