I’m passionate about product-led design-driven growth and challenges that demand creativity and innovation. My work spans across design, growth and product development, where I deeply enjoy engaging with users to understand their needs, improve product experiences and foster meaningful connections.
Building delightful experiences and driving product growth through purposeful design
Multidisciplinary product designer specializing in user experience and product growth. Currently exploring new opportunities to make meaningful impact.
Explore select work
I lead cross-functional teams and projects in the delivery of exceptional user experiences and product performance growth through design.
Beyond the Forms - Redesigning Taptap Send’s User Onboarding
Product Design, User Research, Usability Testing
Cartfield Techologies: A Responsive, User-Centric Website Redesign
Product Design, User Research, Usability Testing
Driving Inclusive Growth through Fintech App Localization
Product Design, User Research, Usability Testing
Conversion Growth Through Data-Driven Design Optimizations
Conversion Rate Optimisation, Experimentation
Enhanced User Experience Through Accessible Form Design
Product Design, User Research, Usability Testing
Writing
I am thrilled about the possibilities that user and design-driven growth present for innovation, business transformation, and positive change.
Designing for Equality - Reimagining Modern Address Solutions in Bridging the Inequality Gap
