Cartfield Technologies needed a fresh, modern look to replace their outdated website. As a leader in IT services, including server virtualization, storage solutions, and hyper-converged infrastructure, their digital presence wasn’t reflecting their innovation and expertise.
Cartfield Techologies: A Responsive, User-Centric Website Redesign
I stepped in to redesign the UI and bring the website up to speed with a sleek, contemporary design that aligns with their forward-thinking approach.
Role
Website Design, UX Writing
Tools
Figma, Photoshop, Illustrator
Industry
IT Management
Role
Website Redesign, UX Writing
Tools
Figma, Photoshop, Illustrator
Industry
IT Management
Project Goal
The main objective was to refresh Cartfield Technologies’ website and create a more engaging, user-friendly experience. My goal was to highlight their cutting-edge solutions and expertise while simplifying the navigation and making their offerings easily understandable for potential clients.
Old Design & Key Issues
The previous website design was cluttered, outdated, and difficult to navigate, making it hard for users to locate information quickly. Content was spread across disjointed sections with no clear visual hierarchy, leading to poor user engagement. The lack of intuitive flow and inconsistent visual elements diluted the brand’s identity and hampered its ability to communicate its services effectively.
The redesign aimed to resolve these issues by restructuring the content and creating a more cohesive and visually appealing interface
New design approach
I focused on a clean, minimalistic layout, making the site intuitive and easy to navigate. A neutral color palette paired with a clear visual hierarchy allowed the content to stand out without overwhelming users. By incorporating strategic visuals and simplifying the flow, I ensured that visitors could easily understand Cartfield’s services and take action, such as requesting consultations.
The end result is a streamlined, modern design that enhances the user experience and strengthens the brand’s online presence.
Cross-Device Compatibility
Responsive design principles were incorporated to ensure Cartfield’s website offered a seamless experience across all devices. The layout was optimised for different screen sizes, this ensured users could effortlessly access information and navigate the site, whether they were on a smartphone or a desktop computer. The site was tested across multiple devices to confirm smooth functionality, making the browsing experience consistent and user-friendly.
